The Challenge of Decision-Making

Using third parties to overcome bias


There’s a lot riding on your decision. Have you built a strong business case for R&D investment? What features would address potential customers' needs? What messaging is going to resonate with the right customer segments? The growth of your company depends on these decisions.

When we approach a problem, it’s best to do so with objectivity. But it’s not easy. Bias is a part of being human. It is inherent in research studies and can hinder your ability to make informed decisions that can be the difference between product success or failure.

The Challenge of Decision-Making eBook exposes the bias that commonly crops up in research studies and strategies to avoid it. You will learn:

    • The forms of bias common in major market research projects
    • Strategies to get out of your company's collective head
    • The third-parties who best help with strategic decision making

Voice of Customer research has evolved.
Has your approach evolved with it?

    Connect with former customers,
    competitors’ customers, thought
    leaders and professionals at every
    level across the business landscape.

    GLG’s network includes over 700,000 Council Members from 121 countries.

    We tailor our service to meet your needs – and deadlines. GLG is always on.
brings the power of insight to every great professional decision.